Wednesday, 23 December 2009
Turn Your Website Into an AdSense Parked Domain For a Minute
*This is how microsoft.com would look had it been an AdSense Parked Domain.
You need to own hundreds of web domain names before Google accepts you in their AdSense for domains program but using the form below, you can immediately know how a website would look had it been an AdSense Parked domain – just enter the URL of some website and hit Submit.
Update: The form has been removed.
AdSense for Domains is a Google program that allows web domain owners to monetize parked domains without even creating a website.
Parked domains generally have no real content and Google therefore serves contextual AdSense ads based on the meaning of the domain name. So a parked domain like freetones.com may have Google ads related to MP3 ringtones while a site like coolmail.com will show ads about email services.
Internally, the form redirects you to Google Domain parking service located at domains.googlesyndication.com/apps/domainpark/domainpark.cgi with your website URL as one of the parameters. And like the AdSense Sandbox, the ads and related searches may vary according to your geographic region.
Contextual AdSense Ads for RSS Feeds – See Sample Code
The rumors are true. Google AdSense ads for RSS feeds are coming next week. Here’s a sample code that will be inserted in your FeedBurner feed for showing AdSense ads.
The AdSense ads inside FeedBurner RSS feeds will be contextual and CPM based – i.e., you get paid based on the number of ad impression – so the more subscribers you have, the more revenue.
And most likely you’ll see image banners in the feeds, not the regular text ads. THe RSS ads can be managed via the regular AdSense dashboard.
Google will initially experiment with only a small group of AdSense publishers but will eventually roll-out the program to all AdSense and FeedBurner customers. The layout will be quite different from the earlier screenshots.
The AdSense ads inside FeedBurner RSS feeds will be contextual and CPM based – i.e., you get paid based on the number of ad impression – so the more subscribers you have, the more revenue.
And most likely you’ll see image banners in the feeds, not the regular text ads. THe RSS ads can be managed via the regular AdSense dashboard.
Google will initially experiment with only a small group of AdSense publishers but will eventually roll-out the program to all AdSense and FeedBurner customers. The layout will be quite different from the earlier screenshots.
Google AdSense CPM Rates : Not so Low after all
A common perception among website publishers is that Google AdSense program offers very low CPM rates vis-a-vis other advertising networks that hire their own sales team but are open only to a limited set of publishers.
Tim Carter, a former carpenter, writes this popular site called Ask The Builder on topics related to home improvement and it averages around 40,000 unique visitors per day. He was also featured as a case study on the official AdSense blog.
While Tim didn’t reveal his daily earnings in the AdSense blog, he recently told Vauhini Vara that these 40,000 unique visitors help him earn around $2000 per day. Assuming that average number of pageviews per unique visitor on AskTheBuilder is 2, Tim’s AdSense account is reaping him a healthy $25 CPM (2000/40*2).
Other than writing good and useful content that helps him draw this level of traffic, Tim’s site targets a specific niche (home improvement) and the placement of Google Ads on his site is near perfect. All these factors combined help him command such an impressive CPM on the AdSense network.
The equation {AdSense = Low CPM} may just be a myth, after all.
Google AdSense Reports in Analytics – Screenshots
AdSense publishers will soon have access to extremely detailed stats about ads via Google Analytics reports.
You’ll know about web pages that get more clicks, revenue generated per page, CPM rates, top referring sites, etc. For more, check this story on AdSense and Analytics integration.
The screenshots were inadvertently published on TheGoogleCache.com and were cached by different newsreaders. Here are more screenshots from the same source that give exciting hints about what’s coming next. (click to enlarge)




You’ll know about web pages that get more clicks, revenue generated per page, CPM rates, top referring sites, etc. For more, check this story on AdSense and Analytics integration.
The screenshots were inadvertently published on TheGoogleCache.com and were cached by different newsreaders. Here are more screenshots from the same source that give exciting hints about what’s coming next. (click to enlarge)
AdSense Overview
There’s a new AdSense section added to the Analytics Reports that displays complete statistics about how visitors interact with Google Ads on your site and how have the ads performed over time.Top AdSense Content
This report gives a consolidated view of AdSense earnings made along with information like clicks per page, CTR, CPM and total number of ad impressions.AdSense Trending
This Analytics report will give an overview of how your AdSense earnings have changed over time (like your site traffic in Google Trends).AdSense Revenue Per Page
This report is similar to the ‘Top AdSense Content’ report but that was for the entire site and this is on the page level.Top AdSense Referrers
Let’s say site abc.com and xyz.com have linked to a page on you are website and you are getting referral traffic. With the AdSense Referrer report, you’ll know the exact revenue that you are making from visitors that are coming to you via two different sources.Google Earnings Report – Good News for AdSense Publishers?
Google doesn’t disclose the percentage of advertising revenue that it shares with AdSense publishers but you can pick some clues from their quarterly earnings data.
There are three sections in the quarterly reports that are interesting from the perspective of AdSense publishers like you and me.
1. Google Network Revenues – This is total advertising revenue generated through AdSense program on sites that aren’t owned by Google (like blogs, NYT, etc.).
2. Traffic Acquisition Costs – This is primarily the amount that Google distributes among AdSense publishers.
3. Paid Clicks – While Google will not share the exact percentage of ad clicks on their network, this column will help you figure out if the number of clicks per impression are increasing or heading south. More clicks mean more revenue both for publishers and Google.
Now let’s compare this earnings data for Q1 2008, Q2 2008 and Q3 2008:
So what does this mean for AdSense publishers. While I am no expert, these numbers clearly say:
1. More people are clicking on Google Ads as is evident from the growth in %age of ad clicks (see #4).
2. The amount of advertising revenue generated from AdSense publisher sites has more or less stayed the same throughout the year (see #1) but Google is distributing a slightly larger share of the pie among AdSense publishers (see #3).
There are three sections in the quarterly reports that are interesting from the perspective of AdSense publishers like you and me.
1. Google Network Revenues – This is total advertising revenue generated through AdSense program on sites that aren’t owned by Google (like blogs, NYT, etc.).
2. Traffic Acquisition Costs – This is primarily the amount that Google distributes among AdSense publishers.
3. Paid Clicks – While Google will not share the exact percentage of ad clicks on their network, this column will help you figure out if the number of clicks per impression are increasing or heading south. More clicks mean more revenue both for publishers and Google.
Now let’s compare this earnings data for Q1 2008, Q2 2008 and Q3 2008:
| Q1 2008 | Q2 2008 | Q3 2008 | |
| 1. Total Revenue earned by Google from AdSense | $ 1.69 billion | $ 1.66 billion | $ 1.68 billion |
| 2. AdSense Revenue that Google shared with publishers | $ 1.49 billion | $ 1.47 billion | $ 1.50 billion |
| 3. Percentage of revenue share | 88.16 % | 88.55% | 89.29% |
| 4. Paid Clicks | n*1.04% | n*1.03% | n*1.07% |
So what does this mean for AdSense publishers. While I am no expert, these numbers clearly say:
1. More people are clicking on Google Ads as is evident from the growth in %age of ad clicks (see #4).
2. The amount of advertising revenue generated from AdSense publisher sites has more or less stayed the same throughout the year (see #1) but Google is distributing a slightly larger share of the pie among AdSense publishers (see #3).
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